CUSTOMER EMPATHY INDEX™ – A SUMMARY IN ENGLISH
Why is Customer Empathy a strategic key business area?
The ladder to trust and sustainable customer relations builds on customer empathy. – It starts already “partly under the surface” with the first customer encounter, and the empathy, caring for and understanding the customer’s situation, feelings and needs. – Things which are the very foundation of a positive customer experience, and consequently customer satisfaction.
Customer Empathy is above all, using your customer knowledge to create value for the customer, and thereby build trust and a true relationship, and in return long-term value for the brand.
CUSTOMER EMPATHY ANALYSES BASED ON BOTH PANELS AND CUSTOMER DATA
The broad category benchmarks and analyses with a large number of brands are based on external market research conducted thru big consumer panels.
Special analyses to gain in-depth insights on various customer groups are based the brand’s customer data, while using the same model.
A NEW METHOD BASED ON A UNIQUE RESEARCHING AND DATA MODEL
The method measures the brand’s customer empathy performance using six key metrics, and its effects on customer willingness to choose (or lose) the brand.
All analyses are presented with data tables, and visualized with graphs.
CONCRETE BENCHMARKS & ANALYSES WHICH DELIVER UNIQUE INSIGHTS
The concept provides the management and the organization with a shared view of how the brand performs against the competition, and where the challenges are.
Furthermore, it gives the means to instate more relevant KPI’s, and to monitor the development.
INTERESTED TO LEARN MORE ABOUT CUSTOMER EMPATHY INDEX™?
Please let us know!
We are more than happy to share our knowledge with you, and learn more about your business and challenges.
Welcome!
Michael Dahl, founder
michael dahl at indexhouse.se | +46 703 78 89 83
www.linkedin.com/in/michaeldahlprofile/